Since the 1980s, the barcode has earned its place as the reference standard for identification and traceability. During that period, the market for Transport & Logistics applications rose exponentially, and Datalogic spearheaded the development of leading-edge products and solutions thanks to a continual focus on innovation. Within just a few years, the company extended its vast portfolio of barcode readers and became the preferred supplier for T&L customers: postal organizations, couriers, freight forwarders, and airports. Today, Datalogic is one of the global leaders in Identification and Traceability solutions for Parcels, Packages and Baggage in Transport & Logistics.