With the new millennium, after gaining leadership in Europe and the U.S., it was now time to focus on China, broadening Datalogic's presence with the opening of a new branch office in Shanghai in 2004 (later expanded in 2019) and expanding the sales team throughout the territory. As well as being a highly strategic target market, China also represented an important opportunity to utilise local technical expertise and knowledge. Thus, in 2016, the first R&D center dedicated to Mobile Computing was opened in Shenzhen.